Field notes on
design, SEO & growth.
Short pieces on the craft of a website, how local SEO actually works, and what it takes for a small business to be found — and chosen — online.
Why every Rhode Island business needs a professional website.
In a state that runs on relationships, your website is often the first handshake. Why the quality of that handshake matters more than owners realize.
How local SEO can support more phone calls.
Local SEO isn't a switch you flip for guaranteed leads. It's steady, unglamorous work that tends to compound — done well, over time.
How Google Business Profile helps local businesses.
For many local businesses, Google Business Profile drives more calls than the website itself. Here's why it deserves the same care.
Website design mistakes small businesses make.
The most common website mistakes aren't technical — they're strategic. Here are the ones that quietly cost small businesses the most.
How website speed affects Google rankings.
Google has been public about it for years: speed is a ranking factor. Here's what that actually means for a small business site.
The website maintenance checklist.
A website is not a one-time purchase. Here's what needs to happen regularly to keep it fast, secure, and useful over time.
Why custom websites outperform templates.
Templates are cheap for a reason. Here's what a custom website does that a template can't — and why it usually pays for itself.
What makes a high-converting website.
Conversion isn't a design trick. It's a series of small, honest decisions that make it easy for the right person to say yes.
SEO vs Google Ads — where should a small business invest?
The honest answer isn't 'both' or 'it depends.' Here's a straightforward way to think about it for a local small business.
Modern tools in a web design studio.
Modern tools — including AI — can quietly improve parts of the workflow. They are one tool among many, not the point of the practice.