Website design mistakes small businesses make.
The most damaging website mistakes rarely look like mistakes. They look like reasonable choices — until you notice what they're costing.
The first is treating the homepage like a brochure. Visitors don't want to be told; they want to know if you can help them, and how to get in touch. A homepage that answers those two questions immediately outperforms a beautiful one that doesn't.
The second is neglecting mobile. More than half of visitors will arrive on a phone. If your site is slow or awkward on mobile, they leave — and they call the next business on the list.
The third is ignoring SEO until later. SEO is easiest to build in at the start and expensive to retrofit. Doing it once, up front, is dramatically cheaper than fixing it after launch.
None of these are technical problems. All of them are strategic ones — and all of them are fixable.
Written by
7TWENT1 is a small studio building premium websites for local businesses that want to grow. If you'd like to talk about your own project, you can write to me at 7twent1@gmail.com.
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