How website speed affects Google rankings.
Google measures website speed in ways most business owners never see — Core Web Vitals, largest contentful paint, cumulative layout shift. The details are technical. The consequences aren't.
Slow sites rank lower. They also convert worse. A one-second delay in load time can reduce conversions by more than 10 percent, and mobile visitors are the least patient of all.
The good news is that most speed problems are fixable — oversized images, bloated third-party scripts, cheap hosting, poorly written themes. A properly built site avoids all of them from the start.
Speed is one of the few things that helps both SEO and conversion at the same time. It's worth doing right.
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7TWENT1 is a small studio building premium websites for local businesses that want to grow. If you'd like to talk about your own project, you can write to me at 7twent1@gmail.com.
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